BT Online — Business Today Online Journal

What is the Consumer Genetic Testing Industry?

What has made these companies unique is that they also provide information and market directly to the consumer.

All, Technology, News & AnalysisAustin StiefelmaierApril 20, 2018consumer, direct to consumer, DTC, genetics, genome, genetic testing, medicine, medical, health, tech, technology, innovation, test, DNA, FDA, 23andme, ancestry.com

The Disuse of “Pursuit of Excellence”

There is no doubt that universities have expanded resources to better serve students from lower-income backgrounds, but the greater question at hand is how these students can thrive in the environments of elite institutions.

Opinions, News & Analysis, All, US, CultureGrace HongApril 19, 2018economic, economic inequality, excellence, rich, poor, inequality, college, higher ed, higher education, private, public, universities, university, ivy league, resources, income, backgrounds, Ivy league, financial aid, loans, grant, socialization, social, mobility, social mobility

To E or not to E

The ample discussion surrounding e-krona, as well as other forms of cryptocurrency, points to a greater phenomenon. Students should be aware of the changing culture of money. The prevalence of technology in our everyday lives means that change will likely arise with regards to the way we handle our finances, and the US government is no stranger to technology’s effects.

Worlds Collide: Silicon Valley vs Capitol Hill

With Silicon Valley continually innovating, playing with big data and artificial intelligence, the plausibility of another Cambridge Analytica breach is likely. Despite this threat, Washington DC cannot be farther away, both in geography and understanding, of novel technology developments.

Taco Bell President Liz Williams on College Life, Diversity, and Mentorship

Before she joined Taco Bell, Williams worked at The Boston Consulting Group (BCG) for six years as Principal in the Consumer and Retail Practices in U.S. and Asian markets. She also spent seven years at Dell Computer in various finance, brand marketing and corporate sales positions. BT spoke to Williams about her career, advice to undergraduates, and everyday life at Taco Bell.

Interviews, AllCatherine BenedictApril 18, 2018liz williams, college life, diversity, mentorship, president, taco bell, taco bell international, chief financial officer, CFO, CEO, brian niccol, chipotle, career

Recruitment for Big Banks Earlier than Ever

"We have finally reached recruitment when it is barely spring, and students have yet to even begin their internships for the coming summer itself."

What’s the point of corporate activism today under Trump?

This week, we’ll look at how present-day corporate activism, especially in response to the Trump administration, is having an impact on larger society, as well as what it means for companies’ bottom lines. Do today’s efforts at corporate activism have a tangible impact, or are they merely pretty words?

‘Alexa, Buy Me a Bottle of Tylenol’: Amazon Enters Healthcare

With its technological prowess and sense for revolutionizing industries, Amazon may be able to apply its powerful voice recognition products like Alexa, ruthless cost-cutting measures, and widely used cloud computing infrastructure to improve efficiency and service in the healthcare space.

All, Technology, News & Analysis, Finance & BusinessAndre RadenskyApril 16, 2018alexa, amazon, tylenol, healthcare, health, health care, medicine, trump, monopoly, companies, e-commerce, stocks, competition, goals, CVS, aetna, walmart, tech, technology, price, manufacturers

Amazon vs Google: A look Into the Fight and a Call for Change

When companies as large as Amazon and Google fight, someone is bound to take some hits, and that person is usually the consumer.

All, Technology, News & AnalysisAustin StiefelmaierApril 16, 2018amazon, google, fight, call for change, action, competition, consumer, fued, fueding, spotlight, parent, alphabet, consumers, consumer products, data, data science, information, targeting, target data

Why Hackathons deserve more of our attention

Over the last decade, hackathons have become increasingly popular as a tool to generate ideas, practice teamwork, and even create friendly, competitive environments, but they should not be limited to the average software development company or university.

All, Technology, Opinions, News & AnalysisAustin StiefelmaierApril 12, 2018hackathons, attention, tech, technology, Princeton, Princeton University, work, projects, build, built, innovation, competition, HAckPrinceton, hackathon, hack, ideation, idea, competitive, power, conform, company, management, organization Comment

How Lululemon Distinguishes Itself in an Overcrowded Market for Athleisure

Due to an influx of vendors yearning for a slice of earnings in the athleisure industry, there has been overcrowding, and thus, many brands are experiencing a drop in sales.

Culture, News & Analysis, AllOlivia LeSueurApril 11, 2018lululemon, lulu, athleisure, fitness, exercise, health, wellness, industry, business, fasion, culture, class, price, expensive, comfort, athletic, nike, adidas, stores, runway, yeezy

Metal-ing with International Relations

With new shocking events unfolding by the day, the US is in a precarious position and must tread carefully to avoid a trade war with China. Then again, that may be exactly the intention.

The National Rifle Association’s Lobbying Arm: The Behemoth On Capitol Hill May Finally Meet Its Match

In order for gun control groups to match the prowess of the NRA, they need to encourage grassroots mobilization while incentivizing with a powerful lobbying machine of their own.

Bigly Huge Tariffs: A Discussion with Former Fed Vice-Chairman Alan Blinder

While these tariffs cater to the industrial workforce, they also establish a strong statement of American protectionism and opposition towards Chinese trade tactics.

Fiery Passion Brings Burning Man to the Smithsonian

Black Rock Desert meets the nation's capital.

Goodbye, Sudan - The Last Male White Rhino

The business in poaching and how it is hurting the existence of species.

All, News & Analysis, Culture, InternationalVivian UfongeneApril 5, 2018sudan, male, white, rhino, male white rhino, rhinoceros, species, Africa, game, white rhinos, poaching, legalization, chad, DRC, horn, price, crisis, protection, huny, hunt, hunting, duty, ecology, preservation Comment

A Nation Without Cash: Norway’s the First Country to Go Cash Free

Cash will be around in most societies for many decades; however, some nations are already well on the road to going entirely cash free. One of these nations is Norway.