BT Online — Business Today Online Journal

Steve Washburn: Working To Do More Than Earn A Profit

BT Events, InterviewsOlivia LeSueurNovember 26, 2017International Conference

How Insitu Has Turned the Infinite Game into a Model For Success

InterviewsOlivia LeSueurNovember 26, 2017International Conference

We Know What You “Like:” Instagram’s Pro-Small Business Platform

You’d be lying if you said that scrolling through your Instagram feed was not the first thing you did in the morning.

Opinions, Culture, Finance & BusinessMaya EashwaranNovember 22, 2017Instagram, digital advertising, advertising, aesthetic, business account, Facebook

The Business of “Stopping Thumbs”

The shift from traditional, newspaper journalism to media on social networks is evident in today’s society, and the success of NowThis attests to its effectiveness.

BT Breakdowns, Event Coverage, International ConferenceMaya EashwaranNovember 21, 2017International Conference

Know Your Readers: How Suzi Watford is Pioneering a Change in the News Industry

Despite the disruption technology has created in the journalism industry, the WSJ has more members today than ever.

BT Breakdowns, Event Coverage, Interviews, International ConferenceHannah PoulerNovember 21, 2017International Conference

Exclusive Interview with Ally Financial CIO Michael Baresich

As CIO of Ally Financial, Michael Baresich has global responsibility for all information technology and related services, including application development, operations, infrastructure, and information security.

InterviewsGrace GuanNovember 20, 2017Michael Baresich, Ally Financial, CIO, information technology, temperament, technology, challenges, control, smart and hardworking, ideas, flexibility, software, reorganization, passion, vocations, commercialization

Rebecca Taylor, Janice Sullivan, and Bruce Migliaccio: Innovation in Fashion

In the hour long seminar, they stressed creative vision as essential to steering the success and growth of a high quality brand like Rebecca Taylor. According to Janice Sullivan, the fashion industry is currently “undergoing a change of seismic proportions,” fueled by consumers spending less on clothes and more on experiences like vacations, destination weddings, spa treatments, and travel.

BT Breakdowns, Event Coverage, BT Events, International ConferenceBusiness TodayNovember 20, 2017International Conference, Fashion Industry Comment

Redefining Innovation: Marketing and Investment Banking

The theme of the 43rd International Conference is “redefining innovation” - not necessarily as a disruption, but rather as something that can be sustainable and innovative in our day to day lives. Within both the marketing sector and the investment banking sector, the directors spoke to us about a business model defined by this type of innovation.

InterviewsGabrielle JabreNovember 20, 2017International Conference, Finance

Businesses Leverage Students’ Social Capital with Brand Ambassador Programs

Consumers are saturated with around 5,000 advertisements a day, putting brands on the look-out for new ways to increase exposure and grow their customer bases.

News & Analysis, Finance & BusinessCatherine BenedictNovember 16, 2017students, brand ambassadors, branding, L.L. Bean, Andrea Reino, fashion industry, advertising, Refuel, La Croix, Mathew Merrigan

Drive, Motivation and Tenacity

Interview with Michael Singer, CEO of BrainScope

InterviewsGrace GuanNovember 16, 2017Brainscope, Singer, Michael Singer, healthcare, medicine, investment bank, MBA, Data Critical, Revolution, problem-solving, millenials

WeWork: The Attraction of Collaboration

WeWork has attracted a membership of over 150,000 people since it was founded in 2010.

News & Analysis, CultureOlivia LeSueurNovember 16, 2017WeWork, startup, WeLive, WeGrow, Rise by We, Adam Neumann, Miguel McKelvey, lifestyle brand, New York, Washington, D.C., workspace, collaborative environment, niche market, community-based Comment

Ecommerce Bots: Markets Within Markets

Supreme induces artificial scarcity in all of its products in order to drive high prices from its cult-like following.

Opinions, Finance & BusinessNorman XiongNovember 9, 2017Ecommerce, bot, supreme, streetwear, sneakerbot, automation, luxury

Chance the Rapper

Over the past five years, Chance the Rapper has risen to major stardom in spite of – and perhaps due to – his refusal to get signed by a record label.

News & Analysis, CultureHannah PoulerNovember 9, 2017Chance, Chance the Rapper, streaming, downloads, Grammy, Acid Rap, musician, rap, Red Bull, music, Mac Miller, Eminem, create license, artist, Coloring Book, Defjam, Billboard, singer, award, mixtape

Craft Beer Fizzing Out: Beers, Busch, Bubbles Bursting

The fact that beer is still consumed in extraordinary amounts by everybody from college students to retirees illustrates the enduring nature of the beverage.

News & Analysis, CultureNorman XiongOctober 18, 2017craft beer, beer, Busch, bubble, Anheuser, retail, mass production, Burton Malkiel, merger, AB InBev, SABMiller, MillerCoors, duopoly

Jump the Fumble

In her BT seminar on October 4th, Tyson emphasized the importance of taking initiative and creating opportunities for yourself by doing more than what’s expected of you.

Event Coverage, Interviews, Exec SeminarsLilly ChadwickOctober 17, 2017Dick's, Dick's Sporting Goods, HR, human resources, sports, athletics, Holly Tyson, retail

The Changing Nature of Advertising

Digital advertising is taking the business world by storm.

News & Analysis, Finance & BusinessShazia'Ayn BabulOctober 16, 2017advertising, digital advertising, marketing, mobile, Snapchat, Instagram, social media, eMarketer

No Comment

The internet has been fueling the rise of self-expression in the form of not only tweets, Snapchat stories, and Instagram posts but also blogs and sites like Medium and Odyssey that allow any user to contribute articles.

Opinions, News & Analysis, CultureGladys TengOctober 13, 2017social media, twitter, tweet, Medium, Odyssey, Snapchat, Instagram, comment, robo-comments, media, free speech

One small step for Amazon, one giant leap for World Domination

From being one of the largest online stores to introducing its new echo system, Amazon has truly become the newest competitor in the race for world domination.