The global pandemic is squeezing the living space out of many industries, including the traditional fashion industry. However, to some Internet-based fields such as esports, the pandemic has produced more opportunity. COVID-19 has also catalyzed more cross-border cooperation: traditional industries need new blood to twist the adverse situation, while emerging industries need legacy icons or brands to help them unlock broader markets. Hence, the marriage between fashion and esports under the pandemic is unexpected, but predictably, influential.

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