With an increasingly globalised world, the commercial potential of collegiate sport has exponentially grown. However, the NCAA’s “amateurism” business model is being increasingly attacked. Summer Journalism Fellow Joe Strong explains that the more that basketball players choose to forego the NCAA, the more that the quality of NCAA talent and therefore, its appeal to fans, will decrease. Many aspiring professional athletes want to be able to support their families earlier, and alternate pathways to circumvent the NCAA, like the NBA G-League’s “Professional Player Pathway,” are becoming increasingly popular.