The clear passion, focus, and emphasis on human interaction that Mrs. Abbondanza brought helped elevate her presence at the International Conference to a completely different level.
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How exactly does McCann maintain its status as a global marketing leader especially while representing such diverse interests?
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"Philosophy just teaches you to think, and in our industry, we have to know everything about everything."
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You’d be lying if you said that scrolling through your Instagram feed was not the first thing you did in the morning.
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The shift from traditional, newspaper journalism to media on social networks is evident in today’s society, and the success of NowThis attests to its effectiveness.
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Despite the disruption technology has created in the journalism industry, the WSJ has more members today than ever.
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As CIO of Ally Financial, Michael Baresich has global responsibility for all information technology and related services, including application development, operations, infrastructure, and information security.
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In the hour long seminar, they stressed creative vision as essential to steering the success and growth of a high quality brand like Rebecca Taylor. According to Janice Sullivan, the fashion industry is currently “undergoing a change of seismic proportions,” fueled by consumers spending less on clothes and more on experiences like vacations, destination weddings, spa treatments, and travel.
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The theme of the 43rd International Conference is “redefining innovation” - not necessarily as a disruption, but rather as something that can be sustainable and innovative in our day to day lives. Within both the marketing sector and the investment banking sector, the directors spoke to us about a business model defined by this type of innovation.
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Consumers are saturated with around 5,000 advertisements a day, putting brands on the look-out for new ways to increase exposure and grow their customer bases.
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Interview with Michael Singer, CEO of BrainScope
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WeWork has attracted a membership of over 150,000 people since it was founded in 2010.
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Supreme induces artificial scarcity in all of its products in order to drive high prices from its cult-like following.
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Over the past five years, Chance the Rapper has risen to major stardom in spite of – and perhaps due to – his refusal to get signed by a record label.
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The fact that beer is still consumed in extraordinary amounts by everybody from college students to retirees illustrates the enduring nature of the beverage.
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In her BT seminar on October 4th, Tyson emphasized the importance of taking initiative and creating opportunities for yourself by doing more than what’s expected of you.
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