As our lives become increasingly digitized in the 21st century, our personal choices, habits, and mannerisms have become intertwined with our online identity. Companies of all industries have been increasingly encouraged to manage and collect data of their clients (or potential clients) in order to compete and strategize effectively in the new global economic system. At the same time, consumers are not only more informed about this phenomenon but are also realizing issues with businesses being in charge of their personal and private data.

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