Despite the notoriety and recognizability of the LEGO brand, in the early 2000s the company was in a state of near-bankruptcy. How did it manage to turn around its business and emerge as one of the world’s leading toy companies?
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Despite the notoriety and recognizability of the LEGO brand, in the early 2000s the company was in a state of near-bankruptcy. How did it manage to turn around its business and emerge as one of the world’s leading toy companies?
Read More