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As WorkJam scaled from a startup into a global enterprise, one of Clements’ priorities was to establish core values collaboratively with employees. “Your brand is your most valuable asset besides your product,” she emphasized. These values are not just words but principles that guide decision-making. WorkJam’s team evaluates their campaigns against these values, ensuring that every email, project, and message aligns with the company’s mission.
AI will continue to grow in various fields, including “robotics in manufacturing, predictive AI in renewable energy, drug development in life sciences, and personalized AI tutors in education.” With this, “companies must challenge themselves to envision and implement more breakthrough initiatives.” In a recent McKinsey survey, 94% of employees and 99% of C-suite leaders report having some level of familiarity with gen AI tools,” showing already the familiarity of leading business employees and leaders in AI. AI seems to have become a necessary skill in the business world and a large, inevitable part of the future of the business world.
“I think it's good to do things that you're passionate about and do things that will serve you in your career, of course, but our careers will ebb and flow into different directions. They always take a different path than we anticipate a lot of times, so not getting too hung up on that, I think, is important,” he said. In terms of advice for undergraduate students, he believes that in a smaller company, someone starting their career can learn what they like.
Iyer discussed the slow adoption of artificial intelligence in financial markets, citing poor data quality and regulatory constraints as major barriers. “AI relies on predictive models, but financial institutions can’t tolerate mistakes,” he explained. “You have to prove to regulators that your model won’t fail, and it’s hard to work backwards when a false negative occurs.” Despite these challenges, Iyer expressed optimism about AI’s potential. “It will come, for sure. The industry is just figuring out how to use it in a way that meets regulatory standards.”
Through the efforts of God’s Love’s growing staff and identity, God’s Love We Deliver’s growth was organic; as they began to serve almost every neighborhood in the city, they gradually began to gain the attention of many. Commenting on what encourages people to get involved with the organization, Ludwigson points to three important elements: “If you want to volunteer, we need your help. If you want a great place to make a donation, I call it an investment. Come to God’s Love to Deliver. It is a very safe place to make an investment. [And] if you know someone who can benefit from our services, tell them about it.”
Cwik had a key insight regarding users’ behavior: people juggle countless apps and lists, creating inefficiency and stress. However, privacy concerns and switching costs made it difficult to unify those tools without resistance. “I didn’t know what an MVP was,” Cwik explained. “I didn’t know about switching costs or how to build a successful marketing strategy.”
Pack suggests that undergraduate students should leverage what they have learned to find new opportunities, which is what Pack did when he left Bank of America after 19 years on Wall Street. Without the distractions of a larger firm, he has been able to give more attention to his clients. He places a great deal of value on his relationships with clients, relationships built on a foundation of trust. For Pack, integrity, intention, capabilities, and results are all required to form such a connection.
Despite Roy’s turn-filled path to where he is now, one thing about his journey stays true: He has always put his passions first, whether it be what he studies, what he values, and where he works. To people hoping to join him in the finance industry, he lists three pieces of advice he hopes they can take away. The first one, aimed particularly at undergraduate students, is to “separate yourself from the crowd.” He encourages them to think about what can make them different from others with the same skill set.
Podcasts
Gloria Wang talks with Ziad Foty, CEO of Design in DC, about connecting design work to local markets, managing and resolving creative conflicts, and storytelling through company designs.
Kimberley Tran talks with Jose 'Pepe' Gorbea about memorable brand campaigns, from chocolate sales to elephant protection, and the value of sustainability and diversity in marketing.
Gloria Wang chats with Renee Miller, President and Creative Director of The Miller Group Marketing, a woman-owned, creatively led, strategically driven digital advertising and marketing agency based out of Los Angeles. In this podcast, Renee discusses how audiovisual projects are the future of the marketing world and how The Miller Group positions itself to help companies craft their brand message in terms of sustainability and diversity in order to create consumer impact. Renee also shares advice on the practical skills that aspiring designers need to know when entering the digital industry.
Mary Zalla, Global President of Consumer Brands at Landor & Fitch, one of the largest brand and design firms in the world, shares with us how she got started in the design industry and her five truths for emerging designers to excel in the field – designing with purpose, designing brands that move, looking for the overlooked, and being comfortable with ambiguity.
In this Design Nation 2021 podcast, Gloria Wang speaks to Joanne Chan, CEO of Turner Duckworth. Turner Duckworth is a global strategic design and project management firm that strives to design unmistakable visual identities and packaging for the world's greatest brands, clients of which include Amazon, Coca-Cola, and Levi's. In this podcast, Joanne speaks about her role at Turner Duckworth for facilitating creativity, the story behind a memorable project with Levi's regarding trademarks, and how designing for the digital and screen age has transformed the meaning of space and simplicity for her.
In this first episode of Crossing the Career Chasm, a new podcast series from Business Today, we speak with LandIt’s Lisa Skeete Tatum. We touch upon many subjects, focusing on why you need a "Board of Advisors," how to build your personal brand, and Mrs. Tatum's own experience doing all of these over her career. We hope you enjoy our first episode!
For Design Nation 2021's third podcast, Kathy Li speaks to Katy Olson, Editor of AD Pro, which is a members-only community for design industry professionals and includes over 100 years of searchable Architectural Digest archives. In this podcast, Katy shares more about her passion for the history of design, the importance of events in the design community, and how AD Pro is using education to help emerging designers and small businesses enter the industry.
For Design Nation 2021's second podcast, Vivian Li speaks to Jacob Pace, CEO of Flighthouse Media. Known as the leading GenZ brand and agency, Flighthouse Media has more than 30 million followers across platforms (TikTok, Instagram, YouTube) and was named a 2020 Most Innovative Company by Fast Company. Previously, Flighthouse Media has worked with global celebrities and influencers including blackbear, Charli D'Amelio, and Marshmello. In this podcast, Jacob chats about what drives him each day as a 22 year old CEO and what has helped Flighthouse take off on social media with GenZ. He also shares how young entrepreneurs and artists can keep up momentum as they explore their own creative passions.
In this episode of BT Beats, we speak with Caroline Casey an award-winning social entrepreneur and founder of The Valuable 500 - a catalyst for an inclusion revolution that exists to position disability equally on the global business leadership agenda. Throughout the conversation we discuss her experiences as a founder and how she has tried to bring about social change. Thanks for listening!
Interviews
When it comes to networking, he encourages students to take small, consistent steps—such as meeting one finance professional each month during college—to accumulate a valuable network of contacts before even starting one’s professional journey. Marks emphasizes the power of incremental growth in skills and knowledge, stating, “If you are compounding your learning, you’re learning a little bit about something every day, [even if it’s] just a 1% change. It’s those 1% gains every day that you look back over 20 years. You’re thinking, ‘I’m really happy that I started doing that 20 years ago.’” His advice reinforces the idea that long-term success is the result of intentional and steady effort rather than overnight breakthroughs.
As WorkJam scaled from a startup into a global enterprise, one of Clements’ priorities was to establish core values collaboratively with employees. “Your brand is your most valuable asset besides your product,” she emphasized. These values are not just words but principles that guide decision-making. WorkJam’s team evaluates their campaigns against these values, ensuring that every email, project, and message aligns with the company’s mission.
“I think it's good to do things that you're passionate about and do things that will serve you in your career, of course, but our careers will ebb and flow into different directions. They always take a different path than we anticipate a lot of times, so not getting too hung up on that, I think, is important,” he said. In terms of advice for undergraduate students, he believes that in a smaller company, someone starting their career can learn what they like.
FROM PRINT
Streaming services like Netflix are shaking up the film industry, but are also working on diversifying their content by collaborating with international filmmakers. However, this foray into diverse content only goes so far, because the industry still suffers representation for women/minorities in senior leadership and explicit representation of LGBTQ+ characters.
The Foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks in the kitchen. In particular, the strong focus on the European system has caused a lack of representation of culinary traditions from other parts of the world. Grace Chung analyzes how there is heavy cultural bias towards cooking in the French style among restaurateurs and how the culinary curriculum as a whole disregards the traditions and importance of other global cuisines.
Despite the promise of objectivity in AI algorithms used in hiring, the technologies that are meant to prevent bias and increase diversity in the workforce are actually introducing more of it. In this research-based approach, Business Today writer Antonio Simental analyzes how this systematic issue stems from flawed datasets.
The booming startup scene has also introduced concepts of interconnected work-life management that would have been unthinkable a decade ago. While part of this evolution is undoubtedly part of the regular adaptation of the workplace to modern expectations and technological advances, a different component and its place in the workspace has changed profoundly: time.
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How do you start a conversation with that new LinkedIn connection? In our second episode, Business Today and Miri Rodriguez, Head of Global Internship Program at Microsoft, talk about how an empathetic mindset can lead to valuable opportunities for mentorship.
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When it comes to networking, he encourages students to take small, consistent steps—such as meeting one finance professional each month during college—to accumulate a valuable network of contacts before even starting one’s professional journey. Marks emphasizes the power of incremental growth in skills and knowledge, stating, “If you are compounding your learning, you’re learning a little bit about something every day, [even if it’s] just a 1% change. It’s those 1% gains every day that you look back over 20 years. You’re thinking, ‘I’m really happy that I started doing that 20 years ago.’” His advice reinforces the idea that long-term success is the result of intentional and steady effort rather than overnight breakthroughs.