Consumers are saturated with around 5,000 advertisements a day, putting brands on the look-out for new ways to increase exposure and grow their customer bases.
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Supreme induces artificial scarcity in all of its products in order to drive high prices from its cult-like following.
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Digital advertising is taking the business world by storm.
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The finance industry once seemed to be an exclusively human domain.
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If you haven’t heard, this might be your last chance to snag one of those iconic latex bodysuits...
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Subscription-Based Rentable Clothing
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With over 100 million viewers a year, the Super Bowl demands the attention of diehard football fans and casual viewers alike, as the four-hour televised event seamlessly weaves together football...
Read MoreNilesh Shah’s Experience as an Employee at Bellcore in the 1980s
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Advertising in the New Age
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Wattpad’s Brand Stories
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Making Markets by Cheapening and Simplifying Products
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Young Workers in the Gig Economy
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In college, on top of hours of schoolwork, difficult classes, and extracurricular commitments, the last thing a student would want to worry about is having to pay pesky overdraft fees.
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The millennial malaise: a feeling of despair experienced by 20-somethings when faced with Uber’s surge pricing
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If you counted on keeping your GPA above the price of gas this semester, we have good news for you.
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In 2015, the governor of Puerto Rico admitted that the island would not, in any way, be able to pay off the $72 billion that the nation had accrued in debt.
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It is necessary to consciously prevent financial crises before they happen, hence the effort to increase students’ awareness of social values and responsibility.
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As we near the beginning of Spring, we are inching closer to wrapping up the first calendar year that FitBit has been publicly traded, and almost two years for GoPro.
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