Posts in Lifestyle
Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

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The Warby Parker Of … ?: The Rise of Industry Underdogs

Even across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.

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Mind Your Mental Wellness

A look into the increasing demand for "mindfulness" opportunities and how social entrepreneurs, technology, and colleges are responding. 

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Kayla Itsines: Collectivizing The E-Training Industry

Kayla Itsines, the "instafamous" fitness trainer, uses social media to not only strengthen her brand but also create a support group and community of followers who lead healthier lifestyles through her 28-minute workout circuits.

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