Kimberley Tran talks with Jose 'Pepe' Gorbea about memorable brand campaigns, from chocolate sales to elephant protection, and the value of sustainability and diversity in marketing.
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Mary Zalla, Global President of Consumer Brands at Landor & Fitch, one of the largest brand and design firms in the world, shares with us how she got started in the design industry and her five truths for emerging designers to excel in the field – designing with purpose, designing brands that move, looking for the overlooked, and being comfortable with ambiguity.
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The global pandemic is squeezing the living space out of many industries, including the traditional fashion industry. However, to some Internet-based fields such as esports, the pandemic has produced more opportunity. COVID-19 has also catalyzed more cross-border cooperation: traditional industries need new blood to twist the adverse situation, while emerging industries need legacy icons or brands to help them unlock broader markets. Hence, the marriage between fashion and esports under the pandemic is unexpected, but predictably, influential.
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As part of the Design Nation Conference 2020 Digital Experience, Matteo Bologna, founder of Mucca Design, joins Seoyoung Hong (Assistant Director of Content for Design Nation) for a podcast and shares his unique story into design, from how he got started in illustration and then graphic design to how he successfully built his career as a designer and a founder of Mucca Design. Matteo also shares some advice that he hopes young designers will remember as they enter the industry.
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Greg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.
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Tina Sharkey, co-founder of Brandless, elaborates on her insights from building up a community and consumer brand loyalty with Brandless, the role of self-branding in the media, and the importance of fostering an active, inclusive co-owned heartbeat in the company from the get go in order to build a culture of shared values and shared intentions.
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Because of the company’s shift in values, Dunkin’ hopes to avoid waging war with Krispy Kreme, or even healthy eating for that matter.
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From #sponsored to speaking out, influencers can make or break the success of brands.
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