Andrea Marcellus, CEO of ANDREA MARCELLUS, a lifestyle brand, describes how she incorporates personal authenticity into her fitness app, how her driven, energetic personality and previous hardships have informed her foundational “5 Key Life Strategies,” and how it was challenging to skate the line between marketing and universal truth to create her own unique niche in the fitness business.
Read MoreWhile other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.
Read MoreDue to an influx of vendors yearning for a slice of earnings in the athleisure industry, there has been overcrowding, and thus, many brands are experiencing a drop in sales.
Read MoreKayla Itsines, the "instafamous" fitness trainer, uses social media to not only strengthen her brand but also create a support group and community of followers who lead healthier lifestyles through her 28-minute workout circuits.
Read MoreIn a world of business increasingly dominated by big brands and celebrities, lululemon has found a way to keep it local.
Read MoreMillenials are showing a growing desire to spend their money on experiences rather than things.
Read More
