Posts in Lifestyle
In the Fashion Industry, Woke is the New Black

As glamorous as the world of fashion may seem, there are many serious issues that plague the industry. Only through making drastic changes that keep the plight of other humans and the Earth in mind can companies start to create a more positive impact in the world of fashion.

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The Fibonacci Factor

Post-financial-crisis, the advances in automation have compelled people to up-skill. The dramatic rise in the number of startups during the same time has forged a symbiotic relationship between the two, thereby enhancing both of them simultaneously.

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Green Is The New Black

In recent years, consumers have called for companies to focus more on sustainable fashion rather than fast-fashion. A study administered by the International Association for Research and Testing in the Field of Textile Ecology, found that “60 percent of millennials are interested in certified sustainable clothing.” However, only 37 percent of millennials actually purchase sustainable goods.

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The Business of Taylor Swift

That means music from just one of Swift’s albums could be nomination in two separate years, keeping her music on the radio and in front of listeners, all the while driving extra press and extra profit.

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Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

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