The Warby Parker Of … ?: The Rise of Industry Underdogs

Even across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.

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Juuling: A “Healthy” Alternative To Smoking?

The rates of traditional cigarette smoking are at an all-time low in America thanks to increased taxes and increased awareness around its negative effects. Juul Labs has tried to shift customers away from cigarettes by creating a product that is sleek, modern, and efficient, but is his “healthier”?

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The Rise of Email Newsletters

The casual brevity of the newsletters has led to some criticism that the newsletters are indulging millennials’ supposed uber-short attention spans and anti-intellectual attitudes. Still - native advertising, in which advertisements are slickly folded into the newsletter in a similar font and format to the actual content, abounds.

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The World Cup: Do Countries Get What They Put In?

The Olympics are known for being wildly expensive, and are likely fiscally irresponsible for the vast majority of the world’s countries due to the astronomical costs associated with hosting. How does the FIFA World Cup stack up?

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Consumer Genetic Testing: The Promise and Dangers

Although genetic testing allowed the Golden State Killer to be found and arrested, it seems to be an egregious breach of information when knowledge of our basic biological building blocks can be analyzed by complete strangers, all without our permission.

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Southwest Flight 1380: A Study in Tragedy, Perception, and Sales

Airplanes, against popular sentiment, are remarkably safe forms of transport: in 2016, there were 37,000 deaths by car in America alone, compared to zero by air travel. In fact, this is the first passenger death to occur on a U.S. plane in nine years. Yet, Southwest will not be unaffected by this tragedy.

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Home is Where Your H&M Was: Repurposing Shut-Down Malls

When behemoth malls shut their doors for the final time, though, their structures remain. The buildings they leave behind, already outfitted with air conditioners and regulation wiring, are prime candidates for retrofitting to suit a new, entirely different purpose.

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