In this Design Nation interview, Clark Goolsby, Chief Creative Officer at Chase Design Group, shares how he started his design career at Chase and is a leader at this agency that focuses on innovative brand-building. He believes the biggest challenges facing his industry today are the shift in consumer behaviors brought on by the pandemic, navigating the intersection of art and business, and sustainability.
Read MoreMission statements can either be inspiring and guiding, or they can be a collection of words put on the ‘About Us’ section of the website that are never referred to again. However, a company’s explicit assertion of their goals can actually help guide them directly towards sustainable, responsible practices.
Read MoreGreg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.
Read MoreTina Sharkey, co-founder of Brandless, elaborates on her insights from building up a community and consumer brand loyalty with Brandless, the role of self-branding in the media, and the importance of fostering an active, inclusive co-owned heartbeat in the company from the get go in order to build a culture of shared values and shared intentions.
Read MoreFrom selling bean bags in college to debuting his company on the stock market, Shawn Nelson, the founder and CEO of Lovesac, talks about Lovesac’s commitment to making consumers buy better, the implications of the US-China trade war on retail, and the importance of grit in entrepreneurship.
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