Posts tagged makeup
Men "Make-up" for Lost Time
Men "Make-up" for Lost Time

As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.

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Finance & Business, Journalism Fellowship, LifestyleCharlotte Ehlersmakeup, masculinity, gender, disparity, cosmetic, history, marketing, advertising, brand, design, branding, career, sexuality, market, grooming, personal care, fragrance, camera, Zoom, video, supermarket, ecommerce, shopping, purchases, social media
Instagram and Empowerment: Social Media Marketing in the Digital Age
Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

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All, Lifestyle, Fall 2018, PrintOlivia Zhangglossier, makeup, the wing, Refinery29, instagram, empowerment, female, startups, entrepreneurship, election, self-care, feminism, brand, social activism, community, customer, branding, social media, lifestyle