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A Conversation with Andrea Marcellus, Founder and CEO of ANDREA MARCELLUS

Andrea Marcellus, CEO of ANDREA MARCELLUS, a lifestyle brand, describes how she incorporates personal authenticity into her fitness app, how her driven, energetic personality and previous hardships have informed her foundational “5 Key Life Strategies,” and how it was challenging to skate the line between marketing and universal truth to create her own unique niche in the fitness business.

Interviews, LifestyleGio KimMay 29, 2020health, fitness, exercise, self-care, individual, millennials, app, entrepreneurship

How Lululemon Distinguishes Itself in an Overcrowded Market for Athleisure

Due to an influx of vendors yearning for a slice of earnings in the athleisure industry, there has been overcrowding, and thus, many brands are experiencing a drop in sales.

Culture, News & Analysis, AllOlivia LeSueurApril 11, 2018lululemon, lulu, athleisure, fitness, exercise, health, wellness, industry, business, fasion, culture, class, price, expensive, comfort, athletic, nike, adidas, stores, runway, yeezy