Posts tagged campaign
Fallen Angels and the Underwear Revolution

Victoria’s Secret, one of the most historically profitable lingerie brands, has restrictive paradigms for femininity and is losing relevance. For a more inclusive consumer audience, other lingerie companies are appealing to more ages, body types, genders, races and abilities by producing types of underwear that emphasize a simple look, feel, and comfort.

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Digitization in Marketing: Not a Challenge but a New Reality | A conversation with Tom Wilson of Bayer

Tom Wilson, Head of Marketing & Commercial Excellence for Crop Science at Bayer, has always been drawn to marketing as a space for creativity and business acumen. Luckily, growing up in St. Louis, Tom was surrounded by inspiration from local retail giants like Anheuser-Busch and Nestle Purina PetCare. 

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Metal-ing with International Relations

With new shocking events unfolding by the day, the US is in a precarious position and must tread carefully to avoid a trade war with China. Then again, that may be exactly the intention.

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