Most Princeton students have or will experience burnout at some point during their college experience. If you would like some advice for how to overcome this, check out some insights offered by Davena Hoskins.
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With the extra time COVID-19 has brought to those who can afford it, people have begun to pick up new hobbies—the guitar, being one of the most salient choices. How will this boom in guitar sales affect the music industry in the future? How does this parallel the economic reactions to the Boomer effect of the Baby Boomer generation?
As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.
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Mission statements can either be inspiring and guiding, or they can be a collection of words put on the ‘About Us’ section of the website that are never referred to again. However, a company’s explicit assertion of their goals can actually help guide them directly towards sustainable, responsible practices.
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Victoria’s Secret, one of the most historically profitable lingerie brands, has restrictive paradigms for femininity and is losing relevance. For a more inclusive consumer audience, other lingerie companies are appealing to more ages, body types, genders, races and abilities by producing types of underwear that emphasize a simple look, feel, and comfort.
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Katherine Ryder, Founder and CEO of Maven, explains telemedicine’s role in increasing access to healthcare while decreasing costs and how Maven’s virtual care and services are driving impact and change for women’s health. She also touches briefly upon the lack of female representation in VC and entrepreneurship.
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Broadway musical Hamilton was released on Disney+ at the start of July, which put the streaming service into the limelight as Disney+ took an initial step away from solely original Disney content. With this new rollout, Disney’s overarching aim was to infiltrate the streaming monopoly made up of Netflix and Amazon Prime. Come COVID-19, the pandemic has confined people to their homes and given the streaming industry an unexpected boost - especially for Disney+. Summer Journalism Fellow Joe Strong analyzes the stock value, market capitalization, and competitive advantages of Disney+ alongside one of its biggest competitors: Netflix.
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So you’ve just landed an internship – congratulations! What are the steps you can take to succeed in your role? While this piece is relevant for remote internships during the summer of 2020, the advice can be widely applied to any internship. Business Today explains how students and recent graduates can define their goals for the summer, get to to know the people around them, communicate with their managers, attend as many social and career events as they can, and connect with fellow interns.
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Greg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.
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Andrea Marcellus, CEO of ANDREA MARCELLUS, a lifestyle brand, describes how she incorporates personal authenticity into her fitness app, how her driven, energetic personality and previous hardships have informed her foundational “5 Key Life Strategies,” and how it was challenging to skate the line between marketing and universal truth to create her own unique niche in the fitness business.
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When students enroll in college, they sign up to sharpen their minds, not to attend virtual “discussion” sessions. With learning and extracurricular/social opportunities reduced to a fraction of their on-campus levels in the wake of shutdowns prompted by COVID-19, the value of a college degree starts to fall far below the tuition costs.
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The concept of inclusivity in the world of fashion is one that is constantly being refined. While companies and brands take steps to create a truly diverse atmosphere, they also must be aware of the fine line that is cultural appropriation, and the way that they are able to maneuver around these issues can set them apart in an era that is hyper-aware of diversity.
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Choosing which college to commit to can be very daunting. Unfortunately, due to COVID-19, the Class of 2024 will not have the opportunity to attend the preview days of colleges they were admitted to. Other ways that incoming freshmen can observe the culture of their universities involve analyzing their COVID-19 response, from looking at how their administration has accommodated students, faculty, and workers to how they have handled emergency relief funding from the CARES Act.
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Reflecting on his experiences growing up in an agricultural family and studying renewable energy in grad school, Nick Halla shares his thoughts on the success and expansion of the Impossible Burger, how consumers can push the food industry to become more environmentally friendly, and Impossible Foods’s mission to help people around the world access better food with lower environmental impact.
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Since 2018, China has closed its borders to the wave of trash generated by the West, forcing Americans to reconsider the problem of waste and shift towards a more sustainable future via the principles of Reduce, Reuse, and Recycle.
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While other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.
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In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
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Chef Dominique Ansel speaks about the experiences which inspired him to open his own pastry shop, the challenges and successes behind his viral creation, the Cronut®, and the values and philosophy driving the Dominique Ansel Bakery global brand.
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In a crowded market of food delivery, Snackpass has cracked the code in marketing to their college audience with a social experience of ordering food, and investors have taken notice. Business Today speaks with Claudia Haimovici, Growth Marketing Manager, to learn about their plans for further expansion and the student founder experience.
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Amidst the growing urgency to address the global climate crisis, many fashion retailers are seeking to lessen their environmental footprints. However, sustainability in fashion relies not only on sourcing, but also on changing consumer attitudes towards clothing.
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