Posts tagged marketing campaign
Gary Briggs On Why He Became the Digital Director for the Bloomberg Presidential Campaign
Gary Briggs On Why He Became the Digital Director for the Bloomberg Presidential Campaign

Gary Briggs, former CMO of Facebook and current Digital Director for the Bloomberg Presidential Campaign, ended day two of the International Conference in a fireside chat with Neel Ajjarapu, the President of Business Today. Briggs reflected on his career path, which led him from the world of politics to the world of marketing, and in a strange way, back to politics again.

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BT Events, Event Coverage, International ConferenceGrace Xupresidential campaign, bloomberg, bloomberg presidential campaign, gary briggs, marketing campaign, 2020 election, International Conference, michael bloombery, business conference, digital director, globalization, digitalization, bloomberg 2020
Digitization in Marketing: Not a Challenge but a New Reality | A conversation with Tom Wilson of Bayer
Digitization in Marketing: Not a Challenge but a New Reality | A conversation with Tom Wilson of Bayer

Tom Wilson, Head of Marketing & Commercial Excellence for Crop Science at Bayer, has always been drawn to marketing as a space for creativity and business acumen. Luckily, growing up in St. Louis, Tom was surrounded by inspiration from local retail giants like Anheuser-Busch and Nestle Purina PetCare. 

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BT Events, Event Coverage, Interviews, International ConferenceVivien HuangTom Wilson, Crop Science at Bayer, Bayer, Digital marketing, science marketing, college advice, marketing tips, digitalization, globalization, campaign, marketing campaign, career