“Juuling.” This word has become commonplace among youths in the U.S.. But what is a Juul, why has it become such a sensation, and why is the startup now valued at $15 billion?
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The rates of traditional cigarette smoking are at an all-time low in America thanks to increased taxes and increased awareness around its negative effects. Juul Labs has tried to shift customers away from cigarettes by creating a product that is sleek, modern, and efficient, but is his “healthier”?
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