Posts tagged brand identity
Design Nation 2021: Navigating the Pandemic, Consumer Behavior, and Sustainability in the Design Industry with Clark Goolsby, Chief Creative Officer at Chase Design Group
Design Nation 2021: Navigating the Pandemic, Consumer Behavior, and Sustainability in the Design Industry with Clark Goolsby, Chief Creative Officer at Chase Design Group

In this Design Nation interview, Clark Goolsby, Chief Creative Officer at Chase Design Group, shares how he started his design career at Chase and is a leader at this agency that focuses on innovative brand-building. He believes the biggest challenges facing his industry today are the shift in consumer behaviors brought on by the pandemic, navigating the intersection of art and business, and sustainability.

Read More
Interviews, Design NationShirley (Yilin) Rendesign, brand, globalization, pandemic, consumer behavior, designners, designers, creatives, creativity, sustainability, user experience, user design, usability, brand identity, brand loyalty, fine art, career, Design Nation 2021
Marketing 101: Lessons from Cadillac and "The Penalty of Leadership"
Marketing 101: Lessons from Cadillac and "The Penalty of Leadership"

In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.

Read More
Journalism Fellowship, CultureAshleigh Fieldsmarketing, ad, advertising, automobile, cars, manufacturing, brand, brand identity