Posts tagged content
Changing the Diversity Channel: Streamlining Representation in Streaming Services

Streaming services like Netflix are shaking up the film industry, but are also working on diversifying their content by collaborating with international filmmakers. However, this foray into diverse content only goes so far, because the industry still suffers representation for women/minorities in senior leadership and explicit representation of LGBTQ+ characters.


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Inside BT: Managing a Global Content Team

In the last few years before COVID, Business Today had already begun transitioning to a stronger online presence, as opposed to its traditional print magazine. In 2020, our move to explore digital content creation reached new heights, though facing the challenge of leading a team residing in different places all around the globe. In our first episode of Inside BT, Amy Wang, Director of Content, speaks to her experience leading this team and what it means for the future of BT content. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.

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The Changing Creative Landscape of the Media Production Industry with Vico Sharabani, Founder and Executive Creative Director of The-Artery

Vico Sharabani, Founder and Executive Creative Director of The-Artery, is one of the content industry’s leading technologists whose diverse body of work spans feature films, episodic television, and branded content. He speaks about the interplay between human touch and technological advances in the creative space. He also shares how The-Artery takes the vision of its clients to the next level with an example of a visual production his team did for Mercedes Benz.

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The Rise and Rise of Ed-tech: Is it Finally Here to Stay?

Today, ed-tech is an umbrella term that refers to any technological initiative designed to streamline learning. Despite this, startups in the space have had a rocky ride over the past half-decade with investors and skeptics raising questions about their cash burn, business models, and even their crown jewel: content. The black swan event that is COVID-19 has seen educational institutions and students flock to ed-tech platforms during the transition to online learning, but this begs the question: is ed-tech here to stay once the dust settles?

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Disney+: How to Succeed Against Netflix Without Really Trying

Because of this development, The Walt Disney Company, one of the largest media giants and owner of an immense amount of IP, has developed a novel strategic initiative that largely revolves around the generation of a new video streaming service.

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