rap — BT Online — Business Today Online Journal

The Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.

Fall 2019, Print, CultureReade BenApril 20, 2020Rolling Loud, music, festivals, hip hop, marketing, advertising, concert, rap, fashion, social media, Fall 2019, Print

Down the "Old Town Road" & Up the Billboard Charts

“Old Town Road” only briefly rose up the “Country” charts before it was silently removed from the category listings by Billboard after being deemed to not actually represent a country song.