Posts tagged analytics
Apple vs. Spotify: Through the Lens of Those who Consume and Create

In the past, many were often opposed to the idea that they were being tracked online. However, as Summer Journalism Fellow Ashleigh Fields observes, recent additions to music platforms have given users a different perspective. With their wealth of analytics, Spotify and Apple Music have given both listeners and artists a chance to better understand the content they are consuming and creating, enhancing their overall streaming experience.

Read More