Here are some snippets and quotes from today's exciting keynote with Dave Zuchowski, the CEO of Hyundai Motors.

“For an industry that has been around more than a century, we’ve had more change in the last 5 years that we had in the preceding 95 years.”

“We have a robust industry today that has left a footprint on the US’s economic recovery.”

"We’ve been traditional but we can no longer be traditional... We see the road of the industry littered with people who weren’t willing to change.” 

"We are feverishly working to reshape the customer experience that is much more focused on the digital world and the ability to transact a vehicle without ever walking into a dealership.”

"Without a doubt the single greatest change to this industry has been the emergence of gen. Y-ers as a major purchasing powerhouse."