Building an Internationally Renowned, Global Design Team with Renata Amaral Morris and Gabriel Seibel from EAT Creative Studio
Some Takeaways
1. Transparency is a word that we use a lot. It is the key to lead, not only online, but especially when you're not seeing people face-to-face.
2. Don’t be afraid to respectfully share and have an opinion, but see the truth and apologize when things go wrong.
3. Show the love you have for your team and clients in how you treat them every day.
Renata Amaral Morris is the Founder and CEO of EAT. With over 17 years of experience in branding and design, Renata leads all facets of EAT’s business from closing deals to ensuring client success. Her exceptional ability to interpret client needs and translate them into effective creative direction has allowed her to build deep relationships with brands such as Amazon, Netflix, Adidas, Twitch, Red Bull, Blizzard / Activision, EA Games, and The New York Times while firmly positioning EAT as one of the leading high end branding and design studios working with the new media industry today. Renata’s work and professional philosophy have been recognized by Forbes Magazine and she continues to share her passion and industry knowledge as a public speaker and educator in the field of creative intelligence with upcoming workshops planned for the US.
some takeaways
1. Creativity is not something magical that some people are born with. Creativity is a technique and there's a process for you to get your creative results.
2. Even if creativity has a lot of art involved, still make sure everything is well documented and well organized. There’s a method to the madness.
3. We need to give people the truth and tell people the truth, even if it's difficult or even if it implies a hard conversation.
Gabriel Seibel manages EAT’s operations based in Paris and LA. Since the beginning of his tenure as Partner, COO, and Head of Production, Gabriel has successfully executed 400+ projects for internationally renowned brands, overseeing everything from development through production. Together with EAT’s Founder and CEO, he has expanded the team to the US, Brazil, France, Germany, and Portugal while cultivating a brilliant company culture in which creativity thrives. He is also a TEDx speaker and teaches Marketing at IESEG School of Management in Paris.
Time Stamps
1:55 How Renata and Gabriel found their respective ways to the design industry and how design became a passion
6:14 The story and inspiration behind the name EAT Creative
9:18 The strengths of EAT having a global team
14:30 Renata and Gabriel’s predictions for the design industry in the New Year
17:17 EAT’s lessons and insights from 2020
21:01 Inspiration behind EAT’s new rebranding, launched on Jan 26, 2021!
24:56 EAT’s sources of inspiration and processes when working on creative projects with big-name clients
28:36 “Steps to Success” when working with a client on a project and advice for young designers starting out