The Morning Brew
“For millennials, by millennials,” touts the About section of Morning Brew’s Facebook page. A business-oriented successor of daily e-newsletter services like The Skimm, Morning Brew promises to deliver “a quick, quality, and conversational business read” to your inbox every morning at 6:30. The Brew goes on to establish itself as “a one-stop shop” for daily business news from Wall Street to Silicon Valley, perfect for “the business school student whose been set on investment banking since age 7, the comm major who wants to get their feet wet in the business world, or the full-time analyst who works 14 hours days.” True to its promise, Morning Brew delivers daily emails that summarize everything from stock fluctuations to corporate quarterly earnings to world macro news in quick paragraphs with witty headlines, digestible explanations and hard numbers (complete with links to more information).
Subscribers receive daily emails that consist of sections like the Market Corner, which includes market prices and daily point and percentage changes of the S&P 500, NasDaq, DIJA, Gold and Oil , a summary of the market’s movements over the past 24 hours and notes sectors to watch, and a corporate primer category that details business events ranging from major mergers to bankruptcy declarations. The Brew even provides an economic calendar, which lists earnings reports released by big-name businesses Monday through Friday.
For more topical business coverage, the Water Cooler section summarizes an important news story, providing readers with relevant bullet points that could serve as conversation starters later on around the—you guessed it—water cooler. These topics include a breakdown of Jeb Bush’s campaign spending, a summary of Warren Buffett’s annual letter to shareholders and coverage of the standoff between Apple and the FBI over unlocking the San Bernardino shooter’s iPhone.
Maybe most relevant to the target college student, The Breakroom section includes an interview question of the day, which is usually some sort of problem-solving riddle that a tough interviewer might ask. Along a similar vein, this section also defines a business term of the day to help readers stay informed on relevant terminology that could come up in a professional or interview setting. Finally, the newsletter closes with Food for Thought, a quick business-related fun fact to make your day a little more interesting.
Founded by a Michigan alumnus and targeted at college students, the Brew’s business model capitalizes on a fundamental understanding of Millennial needs: we want constant information, and we want it to be easy-to-read, witty and waiting in our inbox by the time we finally stop pressing snooze.
For more information on the Morning Brew, visit their website: http://www.morningbrewdaily.com/